It might be dangerous building a web presence with Facebook. Why?
Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.
How about $200.00 per post – to reach 100% of your fan base? That’s per post!
Read “Facebook: I Want My Friends Back” at Dangerous Minds here.
Read “Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right” at The New York Observer here.
An older link to “It’s Not Cool to Pay for Facebook Posts” at the WSJ here.