ATRE = Advanced Transportation + Renewable Energy.
Our work for ATRE has been a comprehensive branding and marketing effort over several years and through several administrations and makeovers.
The new ATRE website is mobile ready and responsive. Home page slider shown above. Visit at www.atreeducation.org.
Hey, It’s Not a Job, It’s a Career Doing What You Love
ATRE is a statewide Economic and Workforce Development initiative of the California Community Colleges. It acts as a liaison between transportation and energy businesses and the community college system; It creates curriculum and training, taught through California’s Community Colleges, to meet the needs of new, emerging technology businesses in the transportation and energy industries.
ATRE Works with State-of-the-Art, Emerging Transportation Technologies…
- Electric, Hybrid, and Hydrogen Fuel Cell Programs
- Gaseous Fuel Programs for Heavy Duty Vehicles
- Gaseous Fuel Programs for Light Duty Vehicles
- Intelligent Transportation Systems Programs
- Railroad Operation Programs
- Aeronautics and Flight Technology Programs
- Motorcycle Maintenance Programs
- Automotive Clean Air Car, Emissions Programs
- Photo Voltaic, Concentrated Solar, Geothermal, and Wind Technology Renewable Energy Programs
…and Targets a Diverse Audience:
- Businesses who want trained employees in a particular field – can get ATRE to create the curriculum and coordinate delivery of the actual classroom training.
- Employees who want retraining – can get the ATRE-created training and classes from a California Community College.
- Students who want a career in these industries – can get the ATRE-created training program from a California Community College.
- Faculty who want to teach classes in this subject – can get the curriculum and attend “trainer’s” training from ATRE.
- And last – but not least – are state Legislators, who fund the program. They need evidence on the ROI, so that they will continue to fund the initiative. Annual reports and informational material go to them as well.
Training program sheets targeted to students. These were also printed as 17″ x 22″ posters and localized for specific schools and regions.
Current collateral materials include community college program handouts, an “educational opportunity template” (for new program development), paid research studies, and regional program brochures with contact information for prospective students.
Phillips Design has recently acquired the technical expertise and equipment for video. Here’s an example of “Success Stories” contracted for the South Coast Regional Transit Training Consortium, through ATRE:
In addition, we recently completed a series of research reports and studies for ATRE. These books are used to analyze current employment and technology trends so as to better anticipate future training programs.
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The ATRE Program Viewbook. 224 pages, all reports shown here combined into a single PDF file. | Growing ATRE in Your Region | The ATRE Drone Report |
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Data Analysis in ATRE Regions | Data Analysis in Non-ATRE Regions | ATRE Best Practices |
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The ATRE Rail Study | The California Motorcycle Industry | The ATRE Aviation Report |