Wow. This is good stuff, but it will make your head spin. Link here.
A couple of good ones:
Taking these insights we facilitated a brand articulation workshop that defined the company’s authentic attitude.”
Messaging that emanates from organisations synonymous with communications that denote direct unequivocal propositions.”
The blue line represents cutting through complex situations & rigid systems, extending out to influence change.”
We’re always amazed that some designers and marketers – whose job is to communicate – like to describe what they do, in such obfuscated language. How is this communicating?
I mean, what’s the point? Is it to impress the client? Make them think you know something – they don’t? To increase your perceived value with contrived language? Because the design or direction is lacking? Hmmm…
This is somewhat akin to “edu-speak”, which we’ve seen a lot of over the years. Real example:
Your method of familial facilitation does not agree with me.
But somehow, it bothers me more coming from my own industry. On the other hand… they are being very creative.
Just for the record
We don’t talk that way and we don’t work that way.