If you haven’t heard about this re-branding effort, you’re probably been on vacation, somewhere exotic. Good for you.
The new logo is hated by many. Not only has it caused a lot of controversy among designers, but also appears to have OMG actually alienated GAP’s customer base! And then, to add insult to the injury of a horrible redesign, they have turned to “Crowdsourcing” the logo design on their Facebook page – a practice universally despised by the professional design community.
The result:
- A response to the crowdsourcing issue here. (And the AIGA position on speculative work here.)
- You can read the delirious, namby-pamby, post rational for the re-branding effort by the Gap’s President, Marka Hansen here.
- And of course, many hilarious comments and links have been posted on Twitter.
- But best of all: Make Your Own GAP Logo here and here! Hahahaha!
OMG, this is too much fun! So what do we think about this?
Specifically, this is Lee’s opinion: They’re NOT going to change a damn thing. (As in… Nada. Not Nuthin’. No how. Nihil. Nyet.)
This is a marketing ploy, a very successful social-networking scheme – and it’s getting massive amounts of press. After all the hubbub dies down, they’re going to concede and go back to the old logo – which is a first- and world-class icon. I mean, if it ain’t broke, don’t fix it… Right? And Marka, she’s president of an umpteen-billion dollar company, her compensation alone was over 3 million last year and she ain’t dumb. Not that dumb, anyway.
Just sayin’…
Yep. That’s what Lee thinks. And he’s betting a free coffee – if he’s wrong. Just show up to collect. Anytime.