Cleverly – and humorously – stated: How Not to Suck Online. I read the first two sentences of the first topic and I immediately lol’d. The very first four topics, Clear Language, Simplicity, Visual Priority, and Create Intrigue are excellently stated. Well done.
So simply stated – but so hard to communicate, and so hard for people to grasp and understand. To wit:
Clear Language
Talk to people like they’re people. People love that shit. What they’re less fond of is being talked at like they’re a demographic being sold something. Clarity of language is also really important – remove sesquipedalian superfluities of verbosity.
Visual Priority
Let imagery and negative space dominate. Don’t make everything compete – create a clear hierarchy of simple elements. Invest in good photography and professional art directors and designers (you can’t replace the 10,000 hours it takes to be a master).
And several more… Link
Sure wish they woulda used a phrase marker though—instead of a hyphen.